E-commerce
African American Expressions — E-commerce
Problem: Improve acquisition, merchandising, and conversion across Amazon and Shopify.
My contribution: Managed PPC, listing SEO, catalog prioritization, Shopify website operations, and CRO.
Outcome: ~70% YoY Amazon revenue growth from roughly a $700K baseline; Shopify sitewide conversion ~0.9% → 1.4%.
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