Case studies

Selected work showing how I diagnose, fix, and scale digital marketing systems.

Ecommerce · Amazon · Shopify · Meta · Klaviyo · Systems & Reporting

AAE: Amazon Transformation

Problem: Amazon channel hovering at 50% ACOS with sub-2x ROAS and 800-SKU catalog dragging performance.

Outcome: 70% YoY revenue growth, 100% YoY profit lift, conversion rate from 2% to 6%.

B2B · Funnel Architecture · Lead Gen · Email/SMS

AAE: B2B Fundraising Funnel

Problem: 34-year-old fundraising program with manual lead intake and high CPL.

Outcome: CPL reduced from $7 to $1, catalog requests up ~1000%.

E-commerce · Acquisition · Shopify · Wholesale

Drip n' Dip: Acquired & Scaled 5x

Problem: Family-owned candy business facing closure with $1K/month revenue and no online presence.

Outcome: Scaled to $5K/month revenue, secured 4 wholesale accounts, transitioning ownership.

Local · Paid Social · Booking Funnel

Luxe's Nails & Spa

Problem: Premium salon needing customer acquisition during slow season.

Outcome: 100 bookings at launch, doubled monthly revenue in peak periods.

If any of this looks like the kind of work you need done, get in touch.