Digital Marketing Manager

Mathew Tran

I build paid media, full-funnel, and lifecycle systems that move revenue, not vanity metrics.

Currently driving 70% YoY Amazon growth and managing $20K/month in cross-channel media spend at the world’s largest Black-owned gift and greeting card company.

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Mathew Tran
70%
YoY Amazon Growth
2% → 6%
Conversion Lift
$20K/mo
Paid Media Spend
7 years
Performance Marketing

FEATURED WORK

Selected case studies

Real numbers, real screenshots, real results.

AAE B2B fundraising landing page

B2B · Funnel · Lead Gen

AAE: B2B Fundraising Funnel

Problem: 34-year-old fundraising program with manual lead intake and high CPL.

Outcome: CPL reduced from $7 to $1, catalog requests up ~1000%.

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AAE Amazon Seller Central dashboard

Ecommerce · Amazon · Shopify

AAE: Amazon Transformation

Problem: Amazon channel hovering at 50% ACOS with sub-2x ROAS and 800-SKU catalog dragging performance.

Outcome: 70% YoY revenue growth, 100% YoY profit lift, conversion rate from 2% to 6%.

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Luxe's Nails & Spa website

Local · Paid Social · Booking Funnel

Luxe’s Nails & Spa

Problem: Premium salon needing customer acquisition during slow season.

Outcome: 100 bookings at launch, doubled monthly revenue in peak periods.

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AI & Automation

I deploy AI as a force multiplier for marketing operations.

  • Voice bot handling ~150 daily inbound calls with 85% deflection rate
  • n8n workflow automations across operations and customer experience
  • AI-powered creative production for paid social and email

Brands I've Worked With

  • African American Expressions
  • One Day Doors
  • Drip n' Dip
  • Luxe's Nails & Spa

Platforms

  • Amazon
  • Shopify
  • Walmart
  • Meta
  • Google Ads
  • Klaviyo

For hiring teams

Looking for a digital marketing manager who can ship from day one? My experience, case studies, and resume are all here. Reach out directly or download the full resume.

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