Professional Experience

Work history

Seven years building digital marketing, paid media, and full-funnel systems.

E-commerce & Marketing Manager

Full-time

African American Expressions

Sacramento, CA

August 2024 to Present

Lead e-commerce and digital marketing strategy for the world’s largest Black-owned gift and greeting card company (founded 1991), managing Shopify, Amazon, and Walmart channels alongside the brand’s 34-year B2B fundraising program
Drove 70% YoY Amazon revenue growth from a $700K baseline through PPC restructuring, listing SEO, image optimization, and conversion-focused merchandising
Lifted Amazon conversion rate from under 2% to over 6% by rationalizing the catalog from 800 SKUs to the top-performing 20%
Manage paid media across Meta Ads, Google Ads, and Amazon PPC with monthly budgets of $5K–$15K, scaling to $15K–$20K in Q4
Deployed AI-driven automations including a voice bot handling ~150 daily inbound calls with 85% deflection rate, n8n workflow automations, and AI-powered creative production
Spearheaded an integrated B2B fundraising marketing funnel, improving lead quality, automation, and scalability across the brand’s 34-year program
Mentor a dual-role direct report (graphic designer / e-commerce assistant)

Digital Media Buyer

Full-time

One Day Doors and Closets

Rocklin, CA

October 2022 to April 2024

Managed paid media across 15 home improvement dealership accounts with combined monthly budgets exceeding $30K across Meta, Google, and display
Generated home improvement leads at $15–$30 cost-per-lead (seasonality-dependent), with average closed deal value of ~$10K
Built and optimized landing pages with internal teams; produced weekly performance reports and contributed to client strategic planning

Co-Founder & Operator

Owner-Operator

Famous Pizza

Sacramento, CA

March 2021 to August 2024 (non-continuous)

Co-founded local pizza restaurant in 2021 and led 2023 operational turnaround that restored monthly revenue from $20K to $33–35K within six months via menu reset, vendor renegotiation, SMS campaigns, team restructuring, and reinstated standards across cleanliness, training, and prep workflow.
Closed location in August 2024 after four break-ins in six months compromised security and operations, transitioning full focus to digital marketing career.

Digital Marketing Specialist

Full-time

TNT Marketing

Sacramento, CA

April 2019 to March 2021

Developed and executed paid media campaigns across Meta, Google, Amazon PPC, Yelp, and Instagram for small business clients with combined monthly budgets exceeding $30K
Produced weekly performance reports, content strategy, and campaign analysis across client portfolio

Owner & Operator

Owner-Operator

Drip n' Dip

Sacramento, CA

January 2024 to Q2 2026 (transitioning ownership)

Acquired a struggling family-owned candy business in January 2024 to prevent closure; scaled monthly revenue 5x (from ~$1K to ~$5K) through Shopify optimization, paid social, and direct-to-consumer marketing
Built wholesale channel from zero, securing four new accounts including Welco Supermarket, Mail N More, Vinai Wholesale, and gas station distribution

Technical skills

Shopify · Amazon Seller Central · Walmart Marketplace · Helium 10 · GA4 · Looker Studio · Klaviyo

Meta Ads · Google Ads · Amazon PPC · n8n · Claude · ChatGPT · AI voice bot workflows · AI creative generation

Google

Search · Display · Video · Shopping · Apps · Measurement · Creative