Ecommerce · Amazon · Shopify · Meta · Klaviyo · Systems & Reporting
AAE: Amazon Transformation
Problem: Amazon channel hovering at 50% ACOS with sub-2x ROAS and 800-SKU catalog dragging performance.
Outcome: 70% YoY revenue growth, 100% YoY profit lift, conversion rate from 2% to 6%.
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B2B · Funnel Architecture · Lead Gen · Email/SMS
AAE: B2B Fundraising Funnel
Problem: 34-year-old fundraising program with manual lead intake and high CPL.
Outcome: CPL reduced from $7 to $1, catalog requests up ~1000%.
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