Ecommerce · Amazon · Shopify · Meta · Klaviyo · Systems & Reporting
Problem: Amazon channel hovering at 50% ACOS with sub-2x ROAS and 800-SKU catalog dragging performance.
Outcome: 70% YoY revenue growth, 100% YoY profit lift, conversion rate from 2% to 6%.
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B2B · Funnel Architecture · Lead Gen · Email/SMS
Problem: 34-year-old fundraising program with manual lead intake and high CPL.
Outcome: CPL reduced from $7 to $1, catalog requests up ~1000%.
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E-commerce · Acquisition · Shopify · Wholesale
Problem: Family-owned candy business facing closure with $1K/month revenue and no online presence.
Outcome: Scaled to $5K/month revenue, secured 4 wholesale accounts, transitioning ownership.
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Local · Paid Social · Booking Funnel
Problem: Premium salon needing customer acquisition during slow season.
Outcome: 100 bookings at launch, doubled monthly revenue in peak periods.
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