Digital Marketing / Growth
Luxe’s Nails & Spa
Problem: Connect a premium salon’s digital experience to a consistent path from ad to appointment.
My contribution: Built the Next.js website and booking experience, ran Meta acquisition, and maintained the customer journey.
Outcome: 100+ booked appointments in the first three months; 3.10x blended Meta-attributed ROAS in later reporting.
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E-commerce
African American Expressions — E-commerce
Problem: Improve acquisition, merchandising, and conversion across Amazon and Shopify.
My contribution: Managed PPC, listing SEO, catalog prioritization, Shopify website operations, and CRO.
Outcome: ~70% YoY Amazon revenue growth from roughly a $700K baseline; Shopify sitewide conversion ~0.9% → 1.4%.
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Digital Marketing / Growth
AAE Fundraising Funnel
Problem: Turn ad-hoc catalog requests into structured, trackable organization-level interest.
My contribution: Built a Vercel landing page and forms connected to Google Apps Script and Google Sheets.
Outcome: CPL improved from ~$7 → ~$1; catalog requests increased ~1,000%.
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E-commerce · Business Operator
Drip n’ Dip
Problem: Connect a local product business to online acquisition and reliable product operations.
My contribution: Owned Shopify, paid social, wholesale, fulfillment, and supplier/logistics decisions.
Outcome: Hands-on operating experience across the storefront, customer acquisition, and physical product delivery.
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